LEGACY

Signature Shoe for Sabrina Ionescu

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As kids, my twin brother and I used to go to the park and hustle adults in a game of basketball in order to win Slurpee money.

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I was told "you can't play basketball with the boys. Girls should be playing with dolls" by my middle school.

HOW COULD WE
DESIGN A FEMALE-SPECIFIC SIGNATURE SHOE TO OPTIMIZE PERFORMANCE NEEDS - CONTAINMENT, SUPPORT, AND LOCKDOWN  -  WHILE EXPRESSING HER STYLE AND BRAND.

BRAND

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"I WANTED TO BE A PART OF THE GENERATION THAT CHANGED BASKETBALL...
WHERE BEING BORN FEMALE DIDN'T MEAN BEING BORN BEHIND,

WHERE GREATNESS WASN'T DIVIDED BY GENDER."

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HOW FEMALE ANATOMY DIFFERS FROM MALE

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SABRINA'S GAME CLIP ANALYSIS

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A SIGNATURE SHOE IS MORE THAN A SHOE;
IT’S A TOOL THAT REPRESENTS IDENTITY & VALUES.

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