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LEGACY
Signature Shoe for Sabrina Ionescu
As kids, my twin brother and I used to go to the park and hustle adults in a game of basketball in order to win Slurpee money.
I was told "you can't play basketball with the boys. Girls should be playing with dolls" by my middle school.
HOW COULD WE
DESIGN A FEMALE-SPECIFIC SIGNATURE SHOE TO OPTIMIZE PERFORMANCE NEEDS - CONTAINMENT, SUPPORT, AND LOCKDOWN - WHILE EXPRESSING HER STYLE AND BRAND.
BRAND
"I WANTED TO BE A PART OF THE GENERATION THAT CHANGED BASKETBALL...
WHERE BEING BORN FEMALE DIDN'T MEAN BEING BORN BEHIND,
WHERE GREATNESS WASN'T DIVIDED BY GENDER."
HOW FEMALE ANATOMY DIFFERS FROM MALE
SABRINA'S GAME CLIP ANALYSIS
A SIGNATURE SHOE IS MORE THAN A SHOE;
IT’S A TOOL THAT REPRESENTS IDENTITY & VALUES.
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