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Step into a realm where design meets purpose, and every stitch, every line, has a story to tell. Welcome to a space where innovation, inspiration, and sustainability converge, aiming to not only elevate performance but also improve lives.

Hello! I'm Juliana.

I earned my BA in Product Design and an MS in Sports Product Design from the University of Oregon. Rooted in my athletic heritage, I approach design with a 'maker mindset,' intertwining a cyclical design process with a keen analysis of sport from the vantage points of physiology, anatomy, and biomechanics. My affinity for understanding function walks hand in hand with my willingness to embrace risks and turn failures into stepping stones.


At the heart of my design journey lies a deep-seated commitment to fostering inclusivity. I take pride in acting as a catalyst for creating equal opportunities for diverse and underrepresented communities through the crafting of performance-enhancing, body-specific apparel and equipment. In both the realm of sports and the workplace, I strive to cultivate a sense of togetherness, advocating for the normalization of personalized learning styles and design processes.

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