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What if ice hockey equipment protected females?

Sport History

1984 material evolution
1899 gender inequality in sport
from canvas to foam and plastic, to Kevlar and carbon
"Dream of the future" sketch depicts males hockey equipment more protective
2019 integrated frontal ties
made of cotton, lined with felt
1940 shoulder pads invented
lace-up chest pad to allow bust room

trend research

current silhouettes
coverage: rib cage, shoulders, upper arms, sternum, back & spine, and collar bones
trend forecast colours
colour psychology
teams with dark jerseys are more likely to win the game.
gender neutral colours
avoid gender colour stereotypes: pink for female, blue for male
colour psychology
Dark colours intimidate opponents + communicate strength/aggression.
trend forecast graphics

sport environment

Hockey Image 44.jpg