What if ice hockey equipment protected females?

Sport History

1984 material evolution

1899 gender inequality in sport

from canvas to foam and plastic, to Kevlar and carbon

"Dream of the future" sketch depicts males hockey equipment more protective

2019 integrated frontal ties

made of cotton, lined with felt

1940 shoulder pads invented

lace-up chest pad to allow bust room

trend research

current silhouettes

coverage: rib cage, shoulders, upper arms, sternum, back & spine, and collar bones

trend forecast colours

colour psychology

teams with dark jerseys are more likely to win the game.

gender neutral colours

avoid gender colour stereotypes: pink for female, blue for male

colour psychology

Dark colours intimidate opponents + communicate strength/aggression.

trend forecast graphics

sport environment